Our Why

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Our Mission

Wicked Root’s mission is to unlock the healing power of cannabis and create trusted, safe and highly effective wellness products. We firmly believe that cannabinoids and terpenes found in cannabis/hemp have the potential to positively impact millions of lives, and our team is dedicated to making this a reality.

Cannabis, whether originating from marijuana or hemp, naturally produces hundreds of chemical compounds including cannabinoids and terpenes, many of which have been shown to produce medicinal qualities. While we are firm believers in the synergistic nature of cannabinoids and terpenes, whole plant, “full spectrum” extracts of cannabinoids and terpenes are unpredictable and incapable of naturally producing the same recurring profile of compounds. This results in an inconsistent consumer experience, and one that is not optimized for effect.

The Wicked Root team utilizes a Full spectrum CBD base infused with select terpenes to create optimal, science-backed formulas that are consistent and deliver targeted effects. We leverage local suppliers who utilize Good Manufacturing Practices (GMP) and are licensed hemp product manufacturers in the state of Michigan. We are a team of passionate cannabis enthusiasts and patients with backgrounds in Organic Farming, Marketing, Sales, Operations and Social Responsibility. 

Our commitment to mental health

The far-reaching impact of mental illness is an issue the Wicked Root is intimately familiar with. As a medic for over 13 years, our founder has seen the impact depression and PTSD has had on fellow co-workers and patients.   And while we can’t solve all the mental health problems, this is enough motivation to help those in need.  

The modern world we live in is complex, fast-paced and structured in ways that disconnect us from the things we truly need for peace of mind, comfort and happiness. Wicked Root is committed to cultivating a culture of wellness in ourselves, our families, our community and beyond. In addition to building a culture where mental wellbeing is top of mind for all stakeholders, Wicked Root pledges to offer CBD products to military and first responders in need at 10% over cost with our BLUE LINE of products..